The Irish News required a creative partner to deliver on the vision they had set in their re-brand strategy. Through meticulous focus groups and rigorous design concept phases we introduced the new Irish News masthead designs and completed and continue to manage the new Irish News refreshed brand guidelines. Working with the senior stakeholders, page designers, copywriters and advertising designers we wanted to retain the brand vision whilst standing out on the news stand. We are very proud to showcase our work with The Irish News.
