Find your Greatness

As a niche start-up in a highly competitive fitness market, we understood the challenge for SWEAT! to stand out and connect with its audience. To achieve this goal, we needed to create a memorable brand identity that instantly inspires and intrigues.

Stepping up

Victoria wanted to create brand experience that would empower clients to challenge their strength and focus and help them achieve their best. 

With this concept in mind we developed a primary type mark based around steps––a universal symbol for moving up, which aligns perfectly with the positive improvement mentality of SWEAT!

Positivity, wellness energy

A colour palette of textured whites, black and vibrant green echo this message of positivity, wellness and energy and strong visuals and messaging inspire and uplift.

The brand applied throughout the studio interiors and to custom pilates mats, clothing water bottles and more; is visually immersive. Creating welcoming, inspiring environments for clients to challenge their minds and bodies.

From physical to digital

To drive those all-important memberships we worked closely with Victoria to unlock the final piece of her business vision; a beautiful custom website where clients could experience SWEAT online and become a member.

Our goal for the website was to help new clients feel confident about this new business and emotionally connect with the sense of empowerment that SWEAT will bring to them. 

Bold & modern

We experimented with digital concepts to communicate Victoria’s expertise and innovative approach while highlighting the benefits of Reformer Pilates. The end result is a bold, modern website design that balances impact and simplicity.

Future proofing

The website is fully optimised for mobile users allowing clients to book on the go and manage their memberships. Likewise, by incorporating WordPress CMS and an industry leading 3rd party booking integration.

Victoria has the tools to flexibly manage her team and studio bookings and grow her business into the future. 


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