PPC Client Briefing Questions PPC Briefing Form Your Details Name Name First First Last Last Email Phone Your Website URL Your Budget What is your target monthly budget to spend in Paid Search? (including Agency Fees) What actions do you want visitors to take from advertising? What is the value of each of these actions? How many of these actions are you looking for each month? Where and when should your ads be running? What languages? Product/Services Specific Questions What are your most important products/services that you will be advertising? What is your approximate margin on these products/services? Do you have dedicated landing pages discussing these products/services? If so, what are the URLs? What are the features/benefits of buying these products? Have you developed a persona/avatar of your ideal customer? Yes No Your Strategy Which of these goals best describes your approach to advertising? Maximise the total number of actions take for the budget Show my brand in top positions whenever possible Profit is our goal – deliver the most profitable clicks/highest amount of revenue possible How aggressively do you want to approach budget restrictions? If profitable clicks are available, should budget be increased? How frequently do you want to be updated with account results? Weekly Monthly Quarterly Advertising History Have you ever advertised with AdWords before? Yes No Are you aware of any keywords related to your products/services that draw in customers? Are there any keywords we should avoid in our campaigns? Are there any trademarks, copyrights or other information we should know about when writing ads? Competitor Analysis List your top 3-5 competitors and their websites here Competitor #1 Competitor #2 Competitor #3 Competitor #4 Competitor #5 Competitor #6 Account Questions Who will be paying for your ads? Who should we be contacting with questions/concerns about your Google AdWords Account? What level of approval is needed for adding keywords and ads to the account? Who do we talk to about getting updates to your website? Do you want to generate phone call leads/sales opportunities? If so, what phone number should receive these leads? If you are human, leave this field blank. Submit
