Brand Identity, Brand Refresh, Vehicle Signage, Label Design
Handmade since 2004
Patton's came to kaizen wanting a refresh of their current packaging and branding to tie in with their 20 years anniversary upcoming this year. They wanted to attract a contemporary hipster demographic so that their brand matched the quality of their product. While retaining the iconic Patton's logo, the initiative involves a progressive overhaul of packaging, branding and messaging, subtly weaving in nods to the brand's 20th year anniversary.