Patton’s came to kaizen wanting a refresh of their current packaging and branding to tie in with their 20 years anniversary upcoming this year. They wanted to attract a contemporary hipster demographic so that their brand matched the quality of their product. While retaining the iconic Patton’s logo, the initiative involves a progressive overhaul of packaging, branding and messaging, subtly weaving in nods to the brand’s 20th year anniversary.

We Are Kaizen left shape
We Are Kaizen right shape
We Are Kaizen right opacity