An Irish Classic
In each brand project understanding the commercial opportunities is critical to the success of the project. At Kaizen Brand Evolution, we are focused on ensuring our partnership with any brand client starts with understanding success. When engaged to develop any new or existing brand we focus on developing not just logo design, but on creating the brand narrative, tone of voice, language set, colour palette and initial brand guidelines. Within the Glencree brand design we also delivered bespoke illustrations to support the brand narrative.
In addition to the brand concepts, we were engaged by Glencree Irish Whiskey to deliver a suite of packaging items, sales and marketing materials to support the brand launch. Working closely with the brand owners, we are developing the brands online presence with a bespoke website, a digital marketing strategy and have continued to provide ongoing graphic design projects to support the business need.
Kaizen Brand Evolution created the Glencree brand and supporting campaign materials beyond our expectations. Their attention to detail and understanding of our business will ensure the success of our brands worldwide.
Austin Currie – Managing Director – Glencree