With big plans for growth and rivals hot on their heels, we understood the need for this brand to express all that it offers through a visually striking, bold brand refresh.
By experimenting with different type marks, we developed a 3 Dimensional style logo that exudes confidence.
Bright, vibrant purple and blue hues capture energy and creativity, and provide Dance Inspirations with a versatile, arresting colour palette. Light and shadow effectively create drama and a stepped surface on the font nods to the stage, echoing the intrigue and excitement of this showbiz experience.
Contemporary dance photography is used to introduce a sense of movement and flow to the brand, evoking emotion and allowing dancers to imagine themselves on stage.
Setting the stage
We helped Victoria to fully rebrand the business, from the brand mark right through to a full suite of event material including dancer certificates, medals and lanyards, to stage backdrops, pop-up banners, information packs and more.
Capturing the experience
Keen to translate the buzz and excitement of the dance competition into a playful yet easy to navigate digital experience.
Victoria wanted to achieve an inclusive feel, while explaining the Dance Inspirations offering to her growing audience and driving registrations through her site.
Together the brand elements are immersive and inspiring. Elevating Dance Inspirations at every touchpoint and delivering a professional consistent experience to help Dance Inspirations reach new levels of success
Collaborating closely with Victoria we designed a highly visual website that uses contemporary photography and colour to emotionally connect with aspiring dancers and capture the experience on offer. A Hall of Fame and dedicated blog and social feed provide opportunities for dancers to connect and feel part of the journey, and a countdown clock adds to the anticipation of the Grand Finale.
Together these design features build a sense of community around the competition, fuelling registrations and establishing the new-look Dance Inspiration’s as not just the biggest but the best dance event around.
To engadge & convert
To make the Dance Inspirations UX more dynamic and fun, we played with content transitions, scroll animations and other interesting ways to reveal and frame content. Visuals and messaging guide dancers as they learn more about the competition and strategically placed calls to action effectively convert registrations.
Each element translates seamlessly on mobile and works beautifully to keep users engaged.
The final result is a stunning website, with a user experience that feels inclusive for everyone and captures the energetic personality of Dance Inspirations.