Connected digital experiences
Focused on connection and delivering premium guest experiences, Crowne Plaza Hotels are one of the world’s largest upscale brands.
The Belfast website however, was not on par with its global family and after sitting down with the Andras House team, our goal was clear. To translate the trademark Crowne Plaza brand to the highest standard across a fresh, modern website, with exceptional user experience and fully responsive design.
To improve user experience we completely rebuilt the site architecture, simplifying the navigation to make it easy for our client to edit and easy for users to find the what they need. All information is logically connected and made more user friendly through intuitive design elements and beautiful photography.
Static sidebar booking buttons allow clients to book from any page on the website. Digital contact forms and a helpful Chat Support integration further improve customer service and drive conversions. The site is also fully optimised for mobile users, ensuring the Crowne Plaza brand delivers consistently to the highest standard across all devices.
Future proofing a fast paced Business
On the back end of the site, we knew the marketing team needed a better way to manage their content and deliver new promotions.
Utilising a flexible WordPress CMS and Advanced Custom Fields, we were able to give the team the ability to easily edit and update their website. The website is now future proofed for easy management, putting control back in the hands of our client.
The brand experience
Crowne Plaza Hotels are easily recognisable by their plum and grey brand identity and trademark flag and we have worked alongside the Andras team, delivering the highest quality, print assets for more than a decade.
Across our long standing relationship we have supported the Andras House team, we have printed high quality branded hotel merchandise to ensure the Crowne Plaza brand is delivered to the highest of standards.
From door hangers to key card holders, luggage tags to restaurant menus and beyond, no detail is missed by our experienced print experts.
Every touch point
The Crowne Plaza Belfast website now stands proudly alongside its global family, delivering optimal brand consistency and quality across all client touch points.