Brand Voice Briefing Brand Voice Briefing Form Uncovering Your Brand Voice with Kaizen: Questionnaire This questionnaire will help us understand your brand's personality and how you want to communicate with your audience. Name Name First First Last Last Email Phone Your Website URL Your Brand Identity Describe your brand in three words. What are your brand's core values? 3. Who is your ideal customer? Imagine them as a real person. What are their interests and goals? What are some of the common challenges your ideal customer faces? How does your brand help them overcome those challenges? Your Brand Voice What are your most important products/services that you will be advertising? Think about the overall feeling you want your brand communication to evoke. Which of these best describe your brand's tone of voice? Formal (think academic paper) Informal (think conversation with a friend) Authoritative Approachable Serious Playful Witty Straighforward Enthusiastic Subdued In addition to the overall tone, you can also consider specific personality traits that align with your brand values. Which of these reflect your brand? Informative - Shares knowledge and educates the audience. Passionate - Speaks with strong conviction and belief in the brand's mission. Optimistic - Focuses on the positive and inspires hope. Reliable - Consistent and trustworthy in communication Luxurious - Exudes elegance and sophistication. Down-to-earth - Relatable and authentic Examples Imagine you're sending the following messages to your ideal customer. What would your brand's voice sound like? A welcome email for a new subscriber. A social media post promoting a new product An email responding to a customer complaint. A blog post offering helpful advice related to your industry. Inspiration Are there any brands whose tone of voice you admire? Please share some examples and explain what you like about them. If you have any existing brand materials (website copy, social media posts, etc.), feel free to share them as well. Drop a file here or click to upload Choose File Maximum file size: 516MB Submit If you are human, leave this field blank.
