Ultimate Challenges | Creative Campaign Design Ireland

UltimateChallenges

The Kaizen Perspective: Ultimate Challenges demanded a launch that was unapologetically loud, rejecting the safe, family-friendly narrative of their parent company to capture a thrill-seeking market.

Seize the bragging rights

We delivered a high-octane brand campaign defined by confident energy, bold colloquialisms, and a single, unshakeable promise: conquer the best, earn the ultimate Bragging Rights. This was the strategic, audacious move required to dominate a new entertainment space.

Industry

Entertainment

What we did

Campaign | Graphic Design | Animation

Who's behind the magic ✌🏻

Clare, Sophie & Stu

The Ignition

Our approach was confident, cheeky, and energetic. We set out to establish Ultimate Challenges as the best in the game and when you conquer the best, you earn the ultimate reward: Bragging Rights. The brand tone was punchy and bold, drawing on local colloquialisms to connect with our audience in a way that felt familiar and fun. This personality was amplified through vibrant, neon visuals that captured the high-adrenaline environment and immersive nature of the experience.

The Ignition

The Challenge

Airtastic’s latest venture, Ultimate Challenges, marks a bold move into a new entertainment space. The launch campaign needed to establish a distinct brand identity, shift away from Airtastic’s younger family-focused audience, and position Ultimate Challenges as the leading experience in its category, all while appealing to a more mature, thrill-seeking demographic.

The Impact

The campaign rolled out across OOH, radio, and digital platforms, strategically targeting specific audience segments within our core demographic. This multi-layered, multifaceted approach drove both sales and engagement, while elevating brand awareness and positioning across Northern Ireland. It laid the foundations for a strong, lasting brand concept designed to stand the test of time.

Time to make noise+ be seen

Your brand deserves more than safe ideas.

It deserves bold moves and fearless strategies that  deliver results. Come and collaborate with us.