With one of the most extensive drinks portfolios in the UK & Ireland, United Wines are an industry heavyweight. Suppling beer, wine and spirits from all over the world to your favourite Bars, Hotels, Off-licences and Wholesales nationwide.
Here at Kaizen we’ve been playing a crucial role in United Wines growth for more than 10 years with a steady partnership delivering their Print assets and developing their Brand and Digital journey.
United Wines understand the power of delivering a quality brand consistently and in 2018 worked with us to redesign their brand identity. We are proud to say that it has stood the test of time and looks just a great today.
Working in a fast-paced industry where suppliers, buyers and brands constantly evolve and change, United Wines wanted to establish solid identity. Something that would speak directly to their industry and communicate a sense of trust and longevity that their clients could rely on.
We worked with the team not only to deliver a new brand mark, but to redesign a comprehensive suite of marketing material including product catalogues, brochures, pop-up banners, stationery and more.
By experimenting with a range of visual designs, we developed a subtle yet striking’ U’ logo mark and paired it with a versatile sans-serif font family and sophisticated plum colour palette.
The logo stylishly depicts the United Wines initial, with a playful nod to a wine bottle shape that represents their expertise.
The brand mark is strong and contemporary, delivering beautifully across the United Wines portfolio on everything from business cards to catalogues.
The Digital Evolution
In 2022 United Wines reached a point where their product portfolio had outgrown their existing website and become disjointed and confusing. The team were keen to improve usability and sought out our services to redesign their website.
Together we established two key goals; to design a streamlined, agile United Wines website that is easy for the team to manage and easy for clients to use. And secondly to present a fresh faced United Wines brand for digitally connected audience.
To improve user experience, we worked with the team to strip down and rebuild their website architecture. Consolidating what were originally separate UK and Ireland channels we simplified navigation to improve user experience and conversions.
By going back to basic’s we were able to effectively remap the site, linking content logically and making the entire site more user friendly to manage and use. The addition of a blog delivers on seo goals while providing further resources for clients without overloading the product pages.
Taking United Wines established brand, we gave the website a fresh modern feel that clients resonate with.
Redesigned to a clean, modern layout. Pops of colour, guide users through the site and reinforce the brand feel without overwhelming. Beautiful hi-res photography reinforces brand quality and delivers information visually and a bespoke team page, provides connection points for clients to get to know the faces behind the brand.
The website is now streamlined and efficient, built with a busy digital users needs in mind and ready to grow.
Got a project that needs our Brand, Digital and Print expertise?
“I have been working with Kaizen, in various guises, for over 7+ years. The company has grown significantly since then, in my opinion this is due to their first-class customer service and friendly approach to any project that United Wines need.
Kaizen Print ensure our trade brochures are designed and delivered on time, to the highest specification to over 1,100 customers each month. They have helped put our global brands in a local spotlight – as the distributor for Heineken®, Heineken® 0.0, Birra Moretti and Beamish– their work is key in driving these premium products.
This year we developed a new website and the team supported us all the way from concept design until our launch day. The new site gives us a better platform to promote our services. I would recommend Kaizen for any print, digital or brand needs – pick up the phone.”
– Andrew Hollywood, Chartered Marketer – United Wines
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