A new era for research
In a fast-paced MedTech industry full of big players, HookeBio needed to establish a memorable and trustworthy brand presence that their investors and B2B clients could resonate with.
Change your future
We explored biology inspired forms that communicate Hooke Bio’s area of expertise. Combining the initial H and the concept of cells dividing we created an abstract, organic logo that is evocative of change and innovation.The colour gradient suggests new beginnings and acceleration, and the strong curves of the modern sans serif typeface grounds the organic form of the logo.
The final abstract brand mark is contemporary and unique. To extend the brand experience we also developed a library of flat graphics and used a vibrant colour palette to inject creative energy and personality, bringing the marketing vision for the brand to life.
Ahead of the curve
While Hooke Bio’s innovative technology placed them ahead of the curve in their industry, a key issue for the business was a lack of awareness amongst their target audience. Hooke Bio needed a website to educate potential investors and strategic partners on the solutions they offer. They also wanted to celebrate their teams’ incredible achievements and attract new talent to their rapidly growing business.
Our first objective was to establish Hooke Bios’s new brand identity online and to create a welcoming feel that balances expertise with personality.
We restructured the website navigation to present pathways based on HookeBio’s new target audience needs. Then built the website layout taking the abstract style of their newly crafted brand logo. Organic shapes, graphics, splashes of brand colour and interactive design elements effectively structure information and engage visitors.
Together these playful touch points make complex content more enjoyable and guide potential partners and employment seekers through the website flow without overwhelming.
Are you hooked?
At each stage of the design, we reinforced Hooke Bio’s expertise by presenting photography and technical details that lend depth and allow prospects to learn more. Team bios, awards and trusted partner logos further visually support the material and a customised news section and newsletter signup allows the team to maintain and grow their network.
The result is a visually striking website, that presents the unique value Hooke Bio offers the MedTech industry and mirrors their future focused thinking.
