Client Briefing Questions Client Project Briefing Questions PROJECT TITLE CLIENT NAME CONTACT INFO POINT OF CONTACT NAME EMAIL ADDRESS PHONE MAILING ADDRESS PROJECT OVERVIEW PURPOSE: Why would you like a new website? OBJECTIVE: Ultimate impact? i.e. sales, lead generation, traffic, online presence, etc TARGET AUDIENCE PROJECT TARGET: Who are we trying to reach? BRAND TARGET: Who does the brand speak to? DESIRED REACTION: What actions do you wish your target audience to take? COMPETITIVE ANALYSIS MARKET / NICHE COMPETITOR SITES: Provide links to competitor sites and other important sites in your industry DESIGN: Provide links / explanations of design elements of websites you like FUNCTIONALITY: Provide links / explanations of the functionality of websites you like CURRENT WEBSITE REVIEW positive aspects List positive aspects of current site negative aspects List negative aspects of current site Current traffic Current traffic levels Current performance Current performance levels Current hosting Current host and hosting package List any negative aspects of current hosting environment SITE ARCHITECTURE Does your current website offer a site map? Please selectYesNo Current number of sections List of Sections Current number of pages List of Pages DESIRED FEATURES: mark all that apply Blog Browser Consistency Clear Navigation Contact Information Crucial Business Information Easy Navigation Easy To Edit / Update (for the non-tech savvy) Ecommerce FAQ Fast Load Times Feedback and Contact Forms Galleries - Media Galleries - Photo Good Error Handling Member Log-In Mobile Compatibility Newsletter Product Visuals and Descriptions Relevant Website Content Reviews And Testimonials Search Bar Feature SEO Friendly Security Social Media Integration Surveys Trendy, Intuitive Design and User Experience User Accessibility Well Planned Information Architecture OTHER FEATURES: list all other desired features not named above SITE DESIGN LOOK AND FEEL: describe any important design style elements Do you have a current style guide? DESIRED AESTHETIC: mark all that apply Approachable Authoritative Caring Classic Clean Corporate Credible / Expert Elegant Exciting Fresh Funky Handcrafted High-Tech Humble Helpful Minimalist Modern Natural / Organic Playful Prestigious Retro Simple Slick Sophisticated Stark Stylish OTHER DESCRIPTORS: list all other desired aesthetic descriptors not named above SEARCHABILITY SEARCH PHRASES / KEYWORDS: list the top phrases and key words employed to find your site SOCIAL MEDIA EXISTING SOCIAL MEDIA STRATEGY DESIRED IMPROVEMENTS: describe any areas of improvement to be addressed within current social strategy EXISTING SOCIAL PROFILE LINKS DESIRED NEW PLATFORMS: list any new media profiles you wish to develop and the desired outcomes WEBSITE CONTENT CURRENT CONTENT PRODUCTION / PROCUREMENT: describe how current content is produced and managed CONTENT REQUIREMENTS: describe all content needs for new site SCHEDULE SCHEDULE OVERVIEW IMPORTANT MILESTONES / DEADLINES BUDGET AMOUNT FURTHERMORE: include any additional critical information FILE UPLOAD: please add any additional documents that would be useful for this project brief Drop a file here or click to upload Choose File Maximum file size: 8MB If you are human, leave this field blank. Submit
