Updated August 2026. 

Please review in detail to understand agency and client role and responsibilities

Welcome to our Free Brand Audit service. By engaging with this free service you agree to comply with the following terms and conditions.

1. What is a brand audit?

A brand audit is an expert review of how your brand is currently positioned, your brands look and feel and how your brand is perceived across key touch points and channels. The audit will help identify and guide on areas of strength and weakness as well areas of opportunity to improve the brand’s performance.

2. About the Promotion

Kaizen Studio is offering a limited number of free brand audits. The audit provides a high-level assessment of your brand, focusing on your visual identity, brand consistency, clarity of your offer, market positioning and opportunities to strengthen your brand.

The free brand audit is intended to provide an initial overview of your brand and identify key opportunities for consideration. It is not intended to constitute a full or comprehensive brand audit or brand strategy service.

3. Eligibility

The Free Brand Audit is open to businesses and organisations based in the UK and Republic of Ireland. Applicants must provide accurate and complete information when completing their submission to be considered.

Each business or organisation is eligible for one free brand audit. Submission of an application does not guarantee that an audit will be provided. Kaizen Studio reserves the right to select applications at its discretion and may decline an application where the information provided is insufficient.

4. How to Enter

To apply for the Free Brand Audit, applicants must submit a fully completed application form. By submitting an application, applicants acknowledge that Kaizen Studio may contact them regarding their application, the outcome of their brand audit and any related services that may be relevant to their business.

Applicants must provide all requested information including; Name, Company Website, Email Address and Drop Down options.

Where applications are selected, Kaizen Studio will use the provided information to contact the associated applicant to confirm and arrange the Free Brand Audit.

5. What will the brand audit include?

This brand audit will include a review and presentation of:

• Your visual identity
• Brand consistency
• How clearly you communicate your offering
• Your position in the market
• Opportunities to strengthen your brand

6. What this brand audit will not include:

• Comprehensive market or competitor research,
• Customer research,
• Stakeholder interviews,
• Workshops,
• Brand strategy development, brand identity development or design/implementation work.

7. Selection / Capacity

Due to the limited quantity of audits available, sign up does not guarantee that your audit will be carried out by Kaizen Studio. We reserve the right to select submissions at our discretion and may prioritise submissions based on our capacity and where we deem an audit may provide the most commercial value.

8.  Delivery of the Audit

The Free Brand Audit will be delivered in a format chosen by Kaizen Studio and may be provided via email, report, presentation or online meeting.

We will aim to complete selected audits within an agreed timeframe; however, delivery times may vary depending on the volume of applications received and the information required to complete the audit.

Kaizen Studio reserves the right to determine the scope, format and content of each free brand audit, within the general areas outlined in these Terms & Conditions.

9. Use of Information / Privacy

The information submitted as part of an application for a Free Brand Audit will be collected  and processed by Kaizen Print in accordance with our Kaizen Studio Privacy Policy

By submitting an application, you acknowledge that Kaizen Studio will need to use the information provided to assess your application, communicate with you regarding the audit and, where applicable, conduct and deliver the audit.

The Kaizen Studio Privacy Policy provides full details on how we collect, use, store and protect your information including how you can contact us in regards to particular privacy matters.

10. Follow-up and Further Services

Following the completion and delivery of the Free Brand Audit,, Kaizen Studio may contact the applicant to discuss the audit findings further and potential brand, design or creative services that may be relevant to the organisation based on the audit results. Any additional services will be subject to separate discussion, quotation and agreement.

11. Intellectual Property / Use of Materials

Applicants retain ownership of any materials and information they provide to Kaizen Studio as part of the audit. By submitting materials, applicants confirm that they have the necessary rights and permissions for Kaizen Studio to use those materials for the purpose of conducting the audit.

All intellectual property rights in the audit, including Kaizen Studio’s analysis, recommendations, methodologies and supporting materials, remain the property of Kaizen Studio unless otherwise agreed in writing.

12. Limitation of Liability

The results delivered as part of the Free Brand Audit are to be considered as general guidance and are not recommended to be considered as comprehensive brand strategy, market research or a guarantee of business, marketing or commercial performance.

Applicants remain responsible for any decisions or actions taken following receipt of the audit. Any changes or withdrawals will not affect applications that have already been confirmed by Kaizen Studio, unless circumstances make this unavoidable.

13. Right to Amend or Withdraw the Offer

Kaizen Studio reserves the right to stop or withdraw the free brand audit at any stage, including when submission demand exceeds capacity and number of audits available.

14. Contact Details

If you have any questions regarding the Free Brand Audit or these Terms & Conditions, please contact:

Kaizen Studio
hey@wearekaizen.co
www.wearekaizen.co