Our approach blended traditional Irish symbolism with a modern design sensibility to create a brand that not only elevated Cruise Ireland, but also celebrated the richness of Ireland’s offering. The identity is fresh and vibrant, yet deeply rooted in Irish heritage, drawing on the nation’s storytelling tradition, culture and character. At the heart of the brand is a distinctive mark that cleverly incorporates a mode of transport, creating a bold and memorable symbol that captures attention and sets the tone for a powerful new chapter.
